Delivering Digital Government Efficiencies
Providing innovative services and solutions that help serve constituents in an efficient and cost-effective manner
Marketing & Customer Support
eGovernment is our only focus
A well-crafted outreach and marketing program is an essential component of any self-funded eGovernment solution, and a core competency for Connecticut Interactive. CI's marketing efforts for Connecticut's eGovernment program focuses on increasing adoption of the State's eGovernment service offerings.
As new and enhanced services are introduced, CI’s marketing team launches customized outreach plans to engage agency employees and key user groups, as well as engage local, statewide, and national media. CI can utilize low or no cost marketing strategies and tactics to market eGovernment services to citizens and businesses for state agencies, while creating custom presentations for events and promoting eGovernment services.